Since 1911, the Milanese measure
Elegance that lasts, not that shouts
From Samuele Del Mare’s cloth benches in late-nineteenth-century Livorno to the windows on Corso Europa in Milan: Del Mare 1911 has dressed generations of Italian professionals. We return with the same discipline — cloth, cut, honest price — and a direct channel: no middlemen, only the right piece.
Raw material
Super 120s, two-ply cotton, extrafine merino and cashmere from selected Italian mills.
Making
Suits made in Puglia, knitwear in Tuscany, accessories between Lombardy and Veneto.
Fit
Regular, Slim and Soft Structure. Size assistant and a clear guide to get it right first time.
Six fibres, nothing more
Every cloth states origin and yarn. No anonymous blends: natural fibre, traced.
The Biella cloth of our suits: fine to the touch, firm in the crease.
Long combed fibre, knitted in Tuscany. Warm without weight, soft from day one.
Regulates heat, breathes, washes cold.
The finest European linen: it creases with elegance and lasts.
Two yarns twisted together: the shirt stays smooth and compact.
Printed and hand-tied in the Como district.
Cloth that speaks of place
Every piece states where it begins: the mill, the corozo button, the right district for the making.
A new chapter, the same signature
From 2025 a new ownership brings Del Mare 1911 back where it belongs: first uniforms for companies — banks, insurers, hospitals — then e-commerce, and a Milan shop by 2027.
A century of measure
Four moments that explain why we cut this way.
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1911Livorno, the cloth bench
Samuele Del Mare sells wool and cotton lengths in a shop two steps from the port. He learns to read a cloth by touch: the one skill we have passed on intact.
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1968Milan, the Corso Europa windows
The family brings the trade to the city and opens the first boutiques. Ready-to-wear tailoring becomes our language: the care of a made-to-measure piece, on ready-to-wear time.
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2016The uniform years
Twelve million in turnover and the wardrobes of large Italian companies. Dressing thousands of people teaches a discipline the window does not: the size must come back, every time.
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2025The return, without middlemen
New ownership reopens the house. First companies, then direct sale: no wholesaler between the cloth and the wearer. A Milan address by 2027.
